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Showing 1 - 6 of 6 matches in All Departments
"Competitive Strategy for Media Firms" introduces the concepts and
analytical frameworks of strategic and brand management, and
illustrates how they can be adapted according to the
characteristics of distinct media products. Working from the
premise that all media firms must strategize in response to the
continuing evolution of new media, author Sylvia M. Chan-Olmsted
offers applications of common business approaches to the products
and components of the electronic media industry, and provides
empirical examinations of broadcast, multichannel media, enhanced
television, broadband communications, and global media conglomerate
markets.
This special issue addresses the topic of Internet business models
from the perspective of the traditional media sectors. The eleven
special-theme articles tackle the issues of online content delivery
business models, the relationship between online and off-line media
products, the Internet's impact on a media value chain, online
marketing of music products, Internet content strategies, and
comparative studies of Web content and strategies in different
countries. From theoretical discussions to empirical
investigations, the authors examine fully the traditional medial
incumbents' efforts to develop business strategies that leverage
their online competencies and suggest the factors that might play a
role in this process. This focused theme issue provides readers
with a deeper understanding of how the Internet has changed the
playing field for the media industries and gives a preliminary view
of things to come.
This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different countries. From theoretical discussions to empirical investigations, the authors examine fully the traditional medial incumbents' efforts to develop business strategies that leverage their online competencies and suggest the factors that might play a role in this process. This focused theme issue provides readers with a deeper understanding of how the Internet has changed the playing field for the media industries and gives a preliminary view of things to come.
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
"Competitive Strategy for Media Firms" introduces the concepts and
analytical frameworks of strategic and brand management, and
illustrates how they can be adapted according to the
characteristics of distinct media products. Working from the
premise that all media firms must strategize in response to the
continuing evolution of new media, author Sylvia M. Chan-Olmsted
offers applications of common business approaches to the products
and components of the electronic media industry, and provides
empirical examinations of broadcast, multichannel media, enhanced
television, broadband communications, and global media conglomerate
markets.
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